As a typographical exercise, I developed a stylized catch phrase of my favourite local spin gym in Ottawa to be placed on merchandise. Inner Soul Yoga & Cycle is a female owned and operated business that empowers their clients to reconnect with their mind, body and soul in a safe space.
The result has been a soulful and bold typesetting that is in line with the vision of the organization.
![](https://cdn.myportfolio.com/7c881381-c5e4-4179-bb54-3b756be29a5a/1fabd4aa-808e-4c74-a339-2676a08f0d16_rw_1920.jpg?h=01926147f3cc8eea2a14ad3d11fdb095)
![](https://cdn.myportfolio.com/7c881381-c5e4-4179-bb54-3b756be29a5a/b7bb6ecc-5c68-4cda-a751-0bcbe7076a20_rw_1920.jpg?h=e25601fab50dbd4d397aa8044f27defe)
![](https://cdn.myportfolio.com/7c881381-c5e4-4179-bb54-3b756be29a5a/d8b8185c-241c-4fec-aa93-402884312681_rw_1920.jpg?h=86338b0cdb1f4f6737029f1c52697128)