As the Marketing Assistant and Graphic Designer, I coordinated end-to-end administrative logistics, marketing and creative collateral of events for Algonquin College: Applied Research, Innovation & Entrepreneurship (ARIE). This includes setting up registration, graphic design, promotion, social media, administration, and day-of-event support. In addition, I was responsible for creating collateral such as digital signage, banners, social media posts, and email campaigns aimed at engaging our target audience of learners, staff, and community members.
My focus was on delivering an exceptional experience for attendees, generating interest in ARIE, and providing skill development opportunities through workshops offered by ARIE (now Experiential Learning & Innovation). Through my efforts, I was able to create awareness of the events amongst the target audience, resulting in increased engagement and participation.
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